When tasked with producing the launch video for Kim Leadbeater’s Batley and Spen by-election campaign in May 2021, I was conscious of the challenges in adequately conveying Kim’s story. The narrative needed to sensitively address the tragic loss of her sister, MP Jo Cox, while also portraying Kim’s deep connection to the local community. The video’s tone, centered around Kim’s life and her ties to the area, added a sense of history and belonging. The election launch video was well-received, helping to set a dynamic and positive tone for Kim’s campaign, which ultimately culminated in her victory for the Labour Party.