TITLE: "I remember a TIME..."
I created this short 9-16 format video for the TUC, which addressed impending Tory legislation impacting workers’ holiday rights, was strategically crafted to engage a younger audience outside the typical political discourse.
Unexpectedly, the Tories made a last-minute policy change, leading to the withdrawal of the proposed parliamentary act led by Jacob Rees-Mogg. While this change prevented the film’s release as originally intended, it serves as a testament to the power of clever and innovative communication strategies that can engage and resonate with audiences in unique and unexpected ways, even in the realm of serious policy discussions. Sometimes, humor and creativity can effectively convey important messages and make a lasting impact.