In collaboration with the charity Positive Money, I had the privilege of working on a project aimed at drawing attention to their new report. This report explored the critical links between inflation and the rising costs associated with fossil fuels. Despite the extensive content and research within the report, we distilled it into a concise and impactful concept: “fossil-flation.” With an intentional activist tone, we crafted a video that effectively communicated the urgency of this issue.

This video resonated strongly with its audience, garnering over 50,000 views and proving to be particularly popular among the younger demographic on TikTok. By simplifying a complex topic into an engaging and relatable message, we successfully raised awareness about the intersection of inflation and fossil fuel prices, furthering the cause of environmental advocacy and economic awareness.