In 2022, I had the privilege of creating a captivating video for GABA LABS. Delving into the intricate dance of life, the film explores the profound role of GABA, an ancient amino acid, within our bodies. From regulating our moods to shaping our capacity for love and togetherness, GABA orchestrates life’s melody.

The video reflects on humanity’s historical relationship with GABA, from seeking out foods that boost its production to the global ritual of consuming alcoholic beverages. However, it also highlights the unintended consequences of relying on alcohol, prompting the question: What if we could harness the power of GABA without these drawbacks?

Enter GABA LABS, on a mission to revolutionize how we interact with GABA. Led by a team of specialists under the guidance of renowned neuropharmacologist Professor David Nutt and marketing expert David Ain, GABA LABS is pioneering new technologies to replace alcohol. Their innovative approach aims to create a synthetic substance, Arel, that mimics alcohol’s pleasant effects on the GABA system without the discord.

Beyond simply upgrading alcohol, GABA LABS envisions a future where mastery of the GABA system unlocks profound discoveries akin to the harnessing of electricity or the birth of the internet. As the video concludes, viewers are invited to join GABA LABS on their journey to unlock the secrets of life’s music and let it play harmoniously.