In 2022, I created the launch film for Enough is Enough, a campaign that became one of the fastest-growing movements in the UK. The video captured the raw anger of people facing a brutal cost-of-living crisis — working harder than ever while falling further behind.

Set against the backdrop of soaring bills, low wages, and corporate greed, the film gave voice to millions who felt ignored. It called for fair pay, affordable energy, decent housing, and proper taxation of the wealthy — demands that struck a chord across the country.

The video reached over 15 million views and helped drive 500,000 sign-ups within weeks, turning frustration into organized action. It stood as a rallying cry, proving that powerful storytelling can spark real change.

Enough is Enough was more than a campaign — it was a warning and a demand: ordinary people will not stay silent while the system breaks them.